What is social media and what it's importance for business marketing in the current times? This chapter we will have a general overview about the benefits of social media to your business digital presence.
The Purposes of Social Media
Defining Your Goals
At this part we will learn about our business, marketing and social goals. It's important to have our goals well established so that our planning can be better designed and our rate of success higher.
Business, Marketing and Social Goals
Making your marketing goals S.M.A.R.T.
Social Media Audit
Social Media Audit is the process of keeping track of all social medias in order to keep them organized, aligned to your goals and to each other. In this topic we will learn how to create a good social media audit.
What is Social Media Audit
The S.W.O.T. Analysis
Creating a Social Media Audit
Developing an Online Branding
This topic will cover the general aspects of how to stand out among competitors and how to create an unique and memorable online branding.
Sharpening Your Social Media Brand Personality
Social Media Content Strategy
Now it's time to create your strategies to reach out your audience, and turn them into potential customers, loyal customers and advocates!
Content Strategy definition
Creating a Content Strategy
Bonus: Scheduling Tools
Now we will learn how to create reports. Reports are good to help us keeping track of our activities and performance, which will serve as feedback of our work, that can help us to improve in our content.