+1 631 397 1826

+55 21 3942 1826




  • Categories Branding
  • Duration 2h 30m
  • Total Enrolled 14
  • Last Update September 9, 2020

About Course

This initial course about branding will give you tools to start building your own business from scratch, and most importantly - under a tight budget. This first module aims to go through your brand definition and how to create a the foundation of your brand new business!


Our goal is to make this series of classes very simple, objective and straight to the point, providing to the students practical knowledge and tools to develop their brands. Whether you have some knowledge about branding or you don’t know anything, at the end of this series you will be able to develop your own business (or if you already have one – take it to a whole new level). In this module, we will go through the basics of how to build a business from scratch, understanding the initial process of definition and establishment of your brand.

What Will I Learn?

  • General concept of branding;
  • Why branding is important to a business;
  • How to define your branding;
  • How to position your brand;
  • Identify your target audience;
  • Identify your competitors;
  • How to create your brand Identity;
  • How to create your voice;
  • Create your brand personality;
  • How to make clear your mission statement;
  • Define your key qualities and specialties;
  • Introduction to your branding visuals.

Topics for this course

21 Lessons2h 30m


In this topic we will learn the general definition of branding and why it is very important to a business.
What branding is1:49
The importance of a branding0:55
The Power of a brand

Defining Your Brand?

In this part you will learn how to start building the general ideas and aspects of your business.

Defining Your Brand Values?

It’s important to first document your company’s mission, vision and core values. These core elements serve as the foundation for your company's positioning statement. Below are brief definitions and examples to reference in writing yours.

Building up your brand Identity?

Your identity is who you are. Your brand identity is what defines your brand and makes it outstand among the crowd. In this lesson we will learn how to create your brand identity and how to position your business in the market.

Building your brand visual identity?

Brand visual identity s all of the imagery and graphical information that expresses who a brand is and differentiates it from all the others. In other words, it describes everything customers can physically see, from the logo to the interior design of a store.

Creating you business plan?

Your business plan is the foundation of your business. Knowing how to write a business plan efficiently can help you to build a healthy and prospective business..

Marketing your brand?

Establishing a brand that nobody knows is not something interesting to do - it is wasting time and money. Therefore, knowing how to market your business is mandatory to achieve success.

Wrapping up – Getting ready to launch!?

Now it's time to review everything we need to build out brand and make it real!

About the instructors

Hello Everybody! I am Roger, and I am your instructor in this course! Nice to meet you!
0 (0 ratings)

4 Courses

62 students


Material Includes

  • General definition guidelines;
  • Study Cases;
  • Worksheets;


  • Discipline and willingness to take action;
  • Desire to learn and implement strategic brand building techniques.

Target Audience

  • Individuals who want to develop their own business but has no idea of how to do so;
  • Entrepreneurs who already have a business and want to improve it;
  • Marketing and brand managers;
  • Anybody interested and willing to learn more about branding;
  • Anyone who wants to better understand different human personalities and now to connect with them.
Cart Item Removed. Undo
  • No products in the cart.