In this topic we will learn the general definition of branding and why it is very important to a business.
What branding is1:49
The importance of a branding0:55
The Power of a brand
Defining Your Brand
In this part you will learn how to start building the general ideas and aspects of your business.
Discovering your purpose
Determining your target audience
Researching about your competitors
Defining Your Brand Values
It’s important to first document your company’s mission, vision and core values. These core elements serve as the foundation for your company's positioning statement. Below are brief definitions and examples to reference in writing yours.
Creating your mission statement
Creating your vision statement
Defining your core values
Building up your brand Identity
Your identity is who you are. Your brand identity is what defines your brand and makes it outstand among the crowd. In this lesson we will learn how to create your brand identity and how to position your business in the market.
Creating your Name
Creating your Tagline
Creating your brand personality
Creating your brand voice and tone
Creating your brand story
15 Criteria for Evaluating Your Brand Positioning Strategy
Building your brand visual identity
Brand visual identity s all of the imagery and graphical information that expresses who a brand is and differentiates it from all the others. In other words, it describes everything customers can physically see, from the logo to the interior design of a store.
General Aspects of Visual Brand Identity
Creating you business plan
Your business plan is the foundation of your business. Knowing how to write a business plan efficiently can help you to build a healthy and prospective business..
Why we should create a business plan
Budgeting your business
Marketing your brand
Establishing a brand that nobody knows is not something interesting to do - it is wasting time and money. Therefore, knowing how to market your business is mandatory to achieve success.
The power of social media marketing2:01
Wrapping up – Getting ready to launch!
Now it's time to review everything we need to build out brand and make it real!
Reviewing the steps we must follow!