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Branding 03 – Content Planning & Social Media Management


Branding 03 – Content Planning & Social Media Management

  • Duration 02h 30m
  • Total Enrolled 2
  • Last Update September 18, 2020


This chapter aims to enable you to improve your business marketing through your social media, by giving you tools to create a good content planning and an accurate and well organized social media management.

Let’s learn together how to manage well your social media!

What Will I Learn?

  • How to establish your goals;
  • How to analyze your current social media;
  • How to make a social media Audit;
  • How to determine your target audience;
  • How to Reach your target audience;
  • How to create a competitive analysis;
  • How to apply your persona into social media marketing;
  • How to create a social media strategy;
  • How to create marketing marketing measurement;
  • How to create a social media analytical report.

Topics for this course

13 Lessons02h 30m

Setting up Goals?

In this chapter you will learn how to establish the right goals for your marketing strategy, identifying the ones that are reasonable to your business.
Why using Social Media2:01
Establishing your goals
Making your Marketing Goals SMART
What do you want to achieve with you social media?

Social Media Audit?

In this topic we will learn how to create the foundations of your social media, in order to sharpen your tools to reach out your audience properly.

Developing Your Online Branding?

In this topic we will discuss how to find and engage with your social media audience.

Social Media Content Strategy?

In this topic you will learn how to create a good social media content strategy to your business, in order to reach your audience with more accuracy.

Creating Analytical Reports?

This topic you will learn how to create a proper analytical report and how to read and understand all of its measurements to be able to establish a better plan for the future.

About the instructors

Hello Everybody! I am Roger, and I am your instructor in this course! Nice to meet you!
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4 Courses

62 students


Material Includes

  • General definition guidelines;
  • Study Cases;
  • Worksheets


  • Discipline and willingness to take action;
  • Participate actively and be in time for the session;
  • Desire to learn and implement strategic brand building techniques.

Target Audience

  • Individuals who want to develop their own business but has no idea of how to do so;
  • Entrepreneurs who already have a business and want to improve it;
  • Marketing and brand managers;
  • Anybody interested and willing to learn more about branding;
  • Anyone who wants to better understand different human personalities and now to connect with them.
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