Setting up Goals
In this chapter you will learn how to establish the right goals for your marketing strategy, identifying the ones that are reasonable to your business.
Why using Social Media2:01
Establishing your goals
Making your Marketing Goals SMART
What do you want to achieve with you social media?
Social Media Audit
In this topic we will learn how to create the foundations of your social media, in order to sharpen your tools to reach out your audience properly.
What is Social Media Audit?
How to create an Audit
Developing Your Online Branding
In this topic we will discuss how to find and engage with your social media audience.
Social Media Persona
Identifying Your Target Audience
Building your persona
Social Media Content Strategy
In this topic you will learn how to create a good social media content strategy to your business, in order to reach your audience with more accuracy.
Content Strategy Definition
Creating a Social Media Content Strategy
Creating Analytical Reports
This topic you will learn how to create a proper analytical report and how to read and understand all of its measurements to be able to establish a better plan for the future.
Creating a Social Media Analytic Report